In the vibrant and fiercely competitive jewellery landscape of South India, one name has always created ripples of admiration - AVR Swarnamahal. The brand has managed to carve a niche for itself in a region where jewellery is not just an accessory, but a cherished tradition, finds out Priyanka Talreja Garegrat

There is no consensus among retailers regarding the impact the high gold prices will have on the buying pattern of customers this Akshaya Tritiya. While some feel that the unprecedented jump will dampen spirits, others are of the opinion that it will be business as usual, finds out Suneeta Kaul

As 2022 draws to a close, jewellery retailers take a moment to reflect on the year that was, and express their views on what to expect in 2023. The industry is upbeat, and there’s a lot of optimism in the sector, discovers Suneeta Kaul

Mined diamonds are becoming more and more expensive, and the prices are all over the place. It is time to shift to Lab Grown Diamonds, says AVR Siddhant of Swarna Mahal Jewellers in a conversation with Suneeta Kaul

Youngsters are less easy to please. Their approach towards materialistic things are underlined with a keen interest in minimalistic designs, wearability, utility and sustainability. Quality and affordability are key. Come festive and bridal seasons, impress youngsters and ensure your conversion rates are higher by stocking these pieces says Vijetha Rangabashyam